What is SEO? Search Engine Optimization is the method of increasing the number and quality of site visitors to a site or a particular web page in search engines. The word ‘SEO’ was first used in 1995 when an algorithm was developed to rate the relevance of websites in searches. Today, many techniques are used to increase a web site’s SEO ranking. SEO targets both unpaid and paid web traffic rather than organic traffic or direct traffic. This results in more targeted traffic to your website.
There are many factors that can affect the rankings of your site in search engine results. One such factor is the use of keywords or keyword phrases in your web pages content. Keywords must be relevant to the topic of your site. The use of search engine friendly keywords will make it easier for the search engine to rank your site.
Your web pages content also plays a key role in your SEO success. Content that is keyword saturated will never rank well. Search engines have a tendency to rank sites according to the amount of visible text on the page. If there is very little visible text on your webpage you will rank better than if there is a lot of text on the page.
Inbound links play an important role in SEO. These links are incoming links that are directed at your website from other websites. This helps increase the authority of the site as well as the importance of your company in the eyes of the search engine. An inbound link from a credible source will boost your SEO ranking.
Social media plays a major role in SEO. A blog can have a huge impact on your SEO rankings. If you post useful blogs on a regular basis then you will attract a lot of audience. Social bookmarking also gives a lot of visibility to your site and hence you should make use of it for your SEO marketing.
SEO marketing is all about generating traffic to your web site. This is done by optimizing your web content, adding backlinks to high traffic websites and using social media for this purpose. The result of all these efforts will be traffic, targeted visitors and more profits for you. SEO is a very powerful marketing tool and you can easily reap profits for your business with the help of this technique. You just need to do some planning and work towards your goals.