What Is The Purpose Of Keyword Research?
An index term, title word, topic term, or identifier, in information extraction, is an abstract term that captures the general topic of a document. Index terms constitute a highly controlled vocabulary used in reference bibliographic retrieval. All index terms must be derived from a topic term. The index terms associated with an article are termed “meta keywords.” In article retrieval theory, meta keywords help to associate a specific document with a concept.
In article retrieval theory, keywords important to a research subject are chosen based on their relationship to other related topics. Keywords important to the research subject are then chosen as the meta keyword. In this way, the keywords used in an article are the product of the intent of the author.
How are meta keywords chosen? Metatags, which are lists of words used in a document, are used to classify and organize content based on its intent. Meta keywords serve as a guideline for categorizing content based on its intent. This categorization can aid researchers in determining the most relevant information in relation to the theme of their study. The most relevant articles are ranked higher for greater ranking in the result pages of search engines and in the overall ranking of the Web site.
In essence, keywords serve as parameters by which the researcher determines the relative importance of various webpages in terms of generating traffic. They also reflect the quality of the information retrieved by the user. For example, a keyword such as “weight loss” provides a clear indication of whether or not the user would like to learn more about the subject. However, the keyword “weight loss” will not indicate any link between the page and an index page for weight loss. Thus, “weight loss” provides no guidance for the relative importance of any given page. These two keywords, taken together, are not meaningful and provide little to the users.
How are keywords found? Keywords are entered into Google’s AdWords Keyword Tool, which provides advertisements based on keyword searches. The more relevant the keyword is to the user’s query, the higher the ad will be placed in the search results page. The advertisements are shown on the right side of Google’s results page and the right hand side of other related sites. A user clicks on an advertisement, a keyword is entered, and ads that match the keyword are displayed.
What is the benefit of keyword research? With the help of keyword research, marketers can determine the most relevant keywords for their websites and thus design their content around these keywords. Keyword research also gives an indication of the volume of searches that will probably be generated by visiting users. This helps to determine which keywords to use and which keywords should be avoided.