Keyword Research For SEO
A keyword, a subject word, subject header, or title word, in search engine results, is simply a single term which captures the entire meaning of an article. It is often used as an indicator to identify search terms. Index terms, which are often referred to as subject words, make up a well-defined vocabulary for practical use in electronic document retrieval. Index terms are typically used in association with other keywords in an internet index.
Keywords, when used in search engine results, are also considered as meta tags. Meta tags can help to categorize the content of an article based on the intent of its author, the originating website, the subject matter, and other related keywords or terms. Meta tags can be determined by the total keyword word count or, in some cases, the total word length. The greater the keyword word count, the higher the relevance of the keyword to the content of the web site.
The purpose of using keyword research tools is to find and identify the best available keywords, both relative to the subject matter of an article and relative to the search volume which these keywords generate. In order to perform effective keyword research, it is necessary to understand the characteristics of search engines, and how they access and count keywords. Search engines such as Google, Yahoo!, and Bing use formulas based on the terms entered into their search box. These formulas identify the search volume for a particular keyword as well as other factors. The formula also takes into account the relationship between a keyword’s position in the search engine result pages and its competition.
One method which enables a search engine to calculate the keyword density is called fuzzy logic. This method assumes that the search engine’s user has an idea of what each keyword or phrase means. In a fuzzy logic search, the search engine ranks sites according to how similar each keyword appears to the words used by someone searching for that topic. For example, the keyword “plants grow best” would be ranked very high in a site dedicated to selling medical equipment but extremely low in a site about gardening.
Another tool of keyword research which can greatly assist in keyword selection is called keyword density checkers. The goal of these tools is to find sites that are optimized for specific searched keywords or phrases. In order to perform this search, you must input a list of targeted keywords, along with their frequency in searches over a certain period of time, into the tool. Then, you just click on the “search” button, and you’ll quickly see if sites that use the selected keywords have been successful in driving traffic to their web sites. In addition, the tool will tell you which keywords are being misspelled by the engines.
Keyword position is just one of several factors that affect your position in the search results. Other things that are taken into consideration include relevancy, search volume and overall popularity among internet searchers. Higher ranking equals better chances of getting traffic and that in turn translates to more sales. The more people searching for a given keyword, the higher its presence, and thus, the higher its potential for conversion.