A keyword is a word or phrase used as a keyword phrase in search engine marketing or SEO (Search Engine Optimisation). Keywords are important to attract the right visitors to your site and these visitors could be potential customers. The visitors that are attracted to your site through your use of appropriate keywords will be the one’s that will end up buying your product or service.
A keyword, in SEO/SEM marketing, is an element of a webpage that can have a significant impact on the search volume and cost per click results. An index word, topic keyword, subject head, or other descriptors, in content retrieval, is generally a single word that captures the theme of a document in terms of the subject matter. Subject headings in content retrieval are often used as index words, particularly if they contain multiple keywords. Topic keywords or subject headings often have a higher cost per click (CPC) than most other keywords so choosing these subjects wisely will result in higher conversions to sales.
A keyword is only relevant to a particular topic when a searcher types in a search phrase that is relative to the subject matter of your website. However sometimes a single keyword can be very relevant to a particular topic but not necessarily the subject itself. In SEO terms, this is called back linking and it has a significant effect on your rankings. Back links are links that point to your site from another source. There are many ways to build back links such as directory submissions, blog posts, news announcements, press releases and networking via social media.
In SEO, the meaning of a keyword is not only the words that people search for, but also the meaning of the searchers’ intention or “orientation” towards a website. Most people searching online are looking for a product or service that they need or want. When they do a search, they don’t just want the first result that pops up because they’re lazy. They’re also looking for the closest answer to their question. The intention of the searcher is very important to the SEO work you do on your page.
The volume of searches performed daily or weekly can tell you about the general trend of the people or searchers who visit your page. The number of daily searches tells you how many people are interested in your page. Weekly searches tell you how many people are interested in your site on a monthly basis. Monthly searches tell you how many people are interested in your site on a yearly basis. Your site’s search volume tells you how much potential there is for your site to generate sales. The higher your search volume is, the more people are actually looking for your keyword and your page.
In SEO, your keyword or keywords are part of your website’s content. This is also the place where you list links. Therefore, it’s important that you build backlinks to get your keyword to the top of the search results. Backlinks pointing to your page to increase your chances of being noticed by more people. With a good amount of backlinks, you’ll be able to significantly improve your search results with little effort.