Search engine optimization (SEO) is a process of increasing the amount and quality of web site traffic to a site or a blog from search engines like Google, Yahoo, and MSN. SEO targets mostly unpaid visitors rather than paid visitors or direct traffic. There are some basic rules that SEO experts follow and if followed, you can be assured of getting a higher ranking in search results.
The first rule of SEO is to select the right keywords. Selecting the wrong keywords can lead to ineffective search engine marketing because the search engines do not have a way of telling which keywords are right for your website. Thus the first rule of SEO is to pick the right keyword phrases that will describe or focus on the information contained on your website.
The second rule of SEO is to put keywords throughout the content of the website. Putting keywords throughout the content not only makes the article easily readable by the human eye but also targets the right audience. In SEO jargon, a keyword is a word or phrase that search engine spiders can use to index the website. Thus, using the correct keywords throughout the written content can increase the chances of your website being indexed.
The third rule of SEO is also related to the selection of keywords. Content does not have to be overly long orladen with keywords. In fact, the longer the content, the more likely it is that the keywords will be ignored by the search engine. In short, the longer the content, the less valuable it is for the search engine.
Another rule in SEO involves the use of meta tags. A meta tag is an HTML or XHTML comment that includes keywords that describe the content of a webpage. Meta tags can help the search engine scan the contents of a website and determine which keywords to include or exclude from the website.
One of the simplest and most popular SEO rules is to provide descriptions of your website in your articles. An SEO writer can help you to write good, effective content for your website. However, it is important for you to make sure that you don’t copy content from other websites. Remember, a single web page doesn’t need to have an article containing the same description. You should write your own unique content so that it can be indexed properly.