How Important Are Keywords in Google AdWords?
A keyword is a word or phrase that uniquely identifies a product, a brand, a service, or any other entity identified by a title. It identifies a product from its category. Keywords are often an integral part of a website’s content. Keywords are used throughout a website to create consistency and organization, and to optimize search engine optimization (SEO) results. Keywords play a critical role in search engine marketing (SEM).
The first step in SEM is determining the keywords that will serve as the backbone of your campaign. The people searching for your product or service will determine what your ideal customers are called. This will lead to your second step in SEM. Your goal in determining your keyword strategy should be identifying your target audience. Your ideal customers may not have the same interests as your audience, so your keywords should be targeted towards your ideal customers instead of general terms.
In SEM, keyword research determines whether or not your chosen keywords are unique enough to drive traffic towards your site. One word keywords are very common and have been proven to be effective for a long time. These keywords are one word phrases that only contain one meaning. One word keywords are not difficult to identify. These are the keywords that people type into their search engines in order to find your products, services, and websites. One word keywords are also easy to rank for in search engines.
On the flip side, long-tail keywords can take longer to optimize because you need to make sure that you have as many potential meanings for each word in your URL. For example, if your URL contains “game”, “watch”, and “sports” then you are more likely to optimize for these long-tail keywords than for more general, one-word keywords. Many times, long-tail keywords can be much more profitable than one-word keywords or more. These keywords have less competition so the competition for them is lower. However, you have to know which keywords are profitable in order to make money with Google AdWords.
Keywords are just one aspect of an SEO (search engine optimization) campaign. The other aspect of an SEO campaign is the relevancy of your URL. If you have a URL that does not accurately reflect what your company or product is about, no matter how many keywords you place in it, you will never rank well for it. For example, if you sell handbags and you have the phrase “handbags online” in your URL, but people are searching for the term “handbags” in another search engine, you will not rank well for this term.
There are three elements in a successful SEM (search engine marketing) campaign: good keywords, high relevancy, and relevant search listings. If you have these three ingredients and you rank well for them, you are on your way to making a lot of money online. However, it is vital that you do not rely on just one element; otherwise, you will waste time and effort and never make any money whatsoever.