What Is Search Engine Optimization (SEO)?

Search engine optimization, otherwise known as SEO, is an important process that most internet marketers take time to learn about. In essence, SEO is the art of increasing the volume and quality of site visitors to a specific website or a specific web page in search engines like Google. SEO targets free traffic instead of paid or direct traffic. While it is true that paid advertising can increase your search engine rankings (and can be very effective), it is also true that using SEO to target keywords and phrases that are not included in the paid listings can have just as much of an effect.


For example, let’s say you own a small travel agency. You have a brick-and-mortar establishment that offers various types of travel services, but since many of these services are time-sensitive, like flights to Paris, you are unable to make all of your available services available via traditional advertising. However, you do have a dedicated website that sells discount travel tickets and since most people do not need to book hotel rooms or plan sightseeing tours, they will visit your website instead.

What is happening here? Since people do not have the time to travel to distant locations in order to find discounted travel tickets, your website will likely see a significant amount of traffic from searches performed on related keywords. Therefore, you should concentrate on keywords related to your business and those that will bring in people who are more likely to buy your products or services. This is what is known as targeted traffic, and this is how SEO works.

If your website does not contain any links pointing back to it from other websites, then the only way for people to find it when they conduct a search is through search engine results. This means that you must learn to optimize your website for specific keywords that are likely to draw in targeted visitors. The first step you must take is to determine what keywords you want to target and use tools such as Google AdWords and Ad Word Analyzer to identify these terms. From these keywords, you can construct relevant articles and even blog posts that contain these keywords and link them back to your website. However, this is not enough to get your website to rank high on the search engine results page.

Once you have determined which keywords will attract the most targeted visitors, you will need to optimize your site for each of the keywords. This includes creating Meta tags and title tags for each page of your website. You should also add an XML sitemap to your website. One thing that many people fail to realize when it comes to SEO is that search engine results pages are actually just a representation of the actual website. This means that if you do not make your website interesting, there is no point in bother adding Meta tags, titles, and sitemaps. In order for your site to stand out from the rest of the competition, it needs to be optimized properly.

Optimizing your site for search engine results pages is similar to marketing your product or service to your current customers. You have to advertise your website in a way that will appeal to them so that they will visit you again. In addition to having high quality content on your website, you will need to be very patient as it can take up to a year before you begin to see any kind of traffic coming in. You will need to focus on building your website and making it easy for the search engines to crawl your website. This will ensure that your website has all the proper SEO structure necessary to drive traffic to it.